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POP! with Sam Horn
A 2-hour live workshop where you’ll build the words that make your business, brand, book, and TEDx talk impossible to ignore.
What’s Included
Two Hours That Change How the World Hears You
- Sam Horn’s proven POP! framework applied to your real work in real time
- Craft your title, tagline, or Phrase-That-Pays during the session
- One-of-a-kind positioning that makes the comparison irrelevant
- Evergreen book blueprint — structure that sells for years
- “Get Eyebrows Up” opening that captures the room in 60 seconds
- TEDx talk architecture from title to through-line
- 60-second story format that earns the emotion every time
- Live group Q&A — 3 Hot Seat spots available during the session
Complete Your Registration
Claim Your Seat Below
Fill in your details and you’re in. Confirmation and your Zoom link arrive by email.
What Speakers Say
“I’ve worked with Sam Horn for years, and I keep going back because she hears what you’re actually trying to say and helps you say it in a way people remember (it POPs!). She coached me, challenged me, and when I was inducted into the Speaker Hall of Fame, she was the one introducing me. If Sam is teaching, you don’t just want to be in that room… you NEED to be in that room.”
— Vernice “FlyGirl” Armour, CSP, CPAE — America’s First African-American Female Combat PilotCommon Questions
Before You Register
What if I can’t attend live?
We encourage you to attend live — Sam’s workshop is interactive and the breakthroughs happen in the room. A replay will be available to registered attendees after the event, so your seat is protected either way.
Do I need to be an NSA member to attend?
BlackNSA Premium and Associate members attend for free — this workshop is a member benefit. If you’re not yet a member, you can join BlackNSA and get access to this workshop plus other valuable benefits, including free access to our Million Dollar Mastermind. Join here →
What time zone is 6:00 PM ET?
Eastern Time (ET) — that’s 5:00 PM CT, 4:00 PM MT, and 3:00 PM PT. International attendees are welcome: check your local time zone conversion before registering.
What should I bring to the workshop?
Come with your #1 communication challenge: your book title, your tagline, your TEDx opening, or your speaker positioning. Have a notebook ready — Sam moves fast and breakthroughs happen quickly. Ink it when you think it.
How do I get the Zoom link?
Your Zoom link will be in your confirmation email, sent immediately after registration. Check your spam folder if you don’t see it within a few minutes. Your confirmation email will also include an add to calendar link.
CEO of The Intrigue Agency, LinkedIn Learning Instructor, 3x TEDx speaker, and author of 11 books including the Washington Post bestseller Got Your Attention? — endorsed by Tony Robbins, Seth Godin, Dan Pink, and Jack Canfield. Hired by NASA, Oracle, Intel, Accenture, Boeing, SXSW, TED Fellows, and EO’s International Board.