POP! Your Business,
Brand, Book & TEDx Talk
A 2-hour live workshop with Sam Horn — the communication strategist hired by Richard Branson, NASA, TED Fellows, and EO’s International Board to help leaders craft messages the world can’t ignore.
3 Hot Seat participants will be selected during the workshop
This Workshop Is For You If…
You’re a Talented Speaker
Who’s Still Blending In
You have real expertise. You’re working hard. But something isn’t clicking — and deep down, you know exactly what it is.
Your title, tagline, and intro don’t stop the scroll or start the conversation the way they should
You’re one of dozens of speakers in your space — and you haven’t cracked the code on what makes you the only one
Your book idea has been sitting in your head for years because you don’t know how to make it timeless — not trend-chasing
You open your talks and the room is politely waiting, not leaning forward and nodding before you’ve said ten words
You know your stories matter, but you lose audiences in the setup instead of earning the emotion
Your TEDx application or your pitch to a bureau isn’t landing — not because your idea isn’t worthy, but because it’s not yet worded worth hearing
In 2 Hours With Sam Horn, You’ll Walk Out With Words That Work — For Every Room, Every Platform, Every Opportunity
Blending in is for Cuisinarts, not for keynoters. This is where you break out.
What You’ll Discover
Sam’s Proven POP!
Framework — Live and Applied
Come ready to ink it when you think it. Every technique gets applied to your real work in real time.
Title, Tagline & Phrase-That-Pays
Craft the words that become the first thing people remember — and the last thing they repeat to someone else. Easy to remember. Hard to forget. Built in the room.
One-of-a-Kind Positioning
Stop competing with everyone in your category. Sam will show you exactly how to stake a claim so singular that the comparison is irrelevant — you become the category.
Evergreen Book Blueprint
Learn the structure that turns a book from a “someday” idea into a timeless asset in your genre — one that sells years from now without chasing trends.
“Get Eyebrows Up” Openings
The first 60 seconds decide whether the audience follows you or fades. Sam’s opening system has you at hello — not 10 minutes in when it’s too late.
60-Second Dog-on-a-Tanker Stories
Master the format that makes audiences care about what you care about — in less than a minute, without losing the point or losing the room.
TEDx Talk Architecture
Build an idea worth spreading from the ground up: the structure, the title, the opening, and the through-line that makes the TEDx committee say yes and keeps the YouTube algorithm alive.
About Your Workshop Leader
Sam Horn Doesn’t Teach Communication. She Engineers It.
Sam Horn is the CEO of The Intrigue Agency and The Force for Good Project, a LinkedIn Learning Instructor, 3x TEDx speaker, and the author of 11 books — including Tongue Fu!, POP!, and the Washington Post bestseller Got Your Attention?
When the world’s most demanding organizations need their leaders to communicate with more clarity, credibility, and cut-through, they call Sam. She has trained leaders at NASA, Oracle, Intel, Accenture, Cisco, Boeing, Amgen, YPO, SXSW, the Asian Leadership Conference, and the U.S. Embassy in London.
Her coaching clients include Sheri Salata (former President of HARPO and OWN, Oprah’s Executive Director), Larry Lynch (former Director of The Disney Institute), and Terry Jones (Founder of Travelocity). Her books have been endorsed by Tony Robbins, Seth Godin, Dan Pink, Jack Canfield, and Keith Ferrazzi.
Sam is known for one thing above all else: she helps you connect dots forward and create one-of-a-kind communications, books, brands, and presentations that scale your impact — for good.
Organizations Sam Has Trained
Sam Has Worked With The Best
Vernice “FlyGirl” Armour
CSP, CPAE — America’s First African-American Female Combat Pilot
Vernice is one of the most in-demand keynote speakers on breaking barriers and bold leadership. Hear directly from her about what working with Sam Horn meant for her message, her brand, and her impact.
“I’ve worked with Sam Horn for years, and I keep going back because she hears what you’re actually trying to say and helps you say it in a way people remember (it POPs!). She coached me, challenged me, and when I was inducted into the Speaker Hall of Fame, she was the one introducing me. If Sam is teaching, you don’t just want to be in that room… you NEED to be in that room.”
— Vernice “FlyGirl” Armour, CSP, CPAE
The NSA Speakers Who’ve Trusted Sam With Their Most Important Words
These Hall of Fame and top NSA speakers chose Sam Horn when they needed their message sharpened, their brand clarified, and their stage presence elevated.
Simon T. Bailey
CSP, CPAE
Ruby Newell-Legner
CSP, Cavette Recipient
Dewitt Jones
CPAE
Waldo Waldman
CSP, CPAE
Ron Culberson
CSP, CPAE
Jolene Brown
CSP, CPAE
Amanda Gore
CSP, CPAE
Henna Pryor
CSP
Exclusive Bonus — 3 Spots Only
Get a Live POP! Seat
With Sam and the Group
Three participants will be selected during the workshop as Sam — and the entire group — brainstorms and strategizes their priority on the spot. This isn’t Q&A. It’s a group think-tank focused entirely on your work.
Submit Your Priority
Bring your #1 challenge: your book title, your tagline, your TEDx opening, your brand position — whatever is most urgent for your business right now.
Sam Works It Live
Sam applies her POP! methodology to your specific situation in real time. No templates. No canned answers. Just Sam’s thirty years of experience pointed directly at your challenge.
Group Wisdom Amplified
The entire room of speakers — your peers — contributes ideas, feedback, and fresh angles. You leave with a full notebook and a clear direction.
3 participants will be selected for Hot Seat spots during the workshop.
Your Next Move
Break Out of the Crowd.
Claim Your Seat Today.
Monday, December 7, 2026 • 6:00–8:00 PM ET • Virtual on Zoom
The world needs what you know. Give it words it cannot ignore. Join Sam Horn and the BlackNSA community for two hours that will change the way the world hears you — permanently.
Register Now →Presented by BlackNSA | A Transformational Experience for Speakers of All Nationalities, All Levels, From All Around the World